During these tough economic times, Canadian businesses are trying to find any way to cut ordinary expenditures to save on their bottom line. Instead of cutting the obvious areas that can hurt your business short term, including personnel & marketing, we have suggested some other alternatives.
1. Dump Traditional Marketing - Most companies are still involved with traditional marketing methods that were used over 40 years ago, but are no longer cost effective. While a direct mail promotion may get you a 0.1% response rate at $0.50 / card, Google Adwords advertising can render you a 10% response rate on qualified traffic. Find a Search Engine Marketing Agency that can step you through the process.
2. Communications & Travel - Instead of flying all over North America to do business, have you ever thought about improving your current communication strategies? By simply obtaining a Canadian Teleconferencing service or Web Conferencing Service, you can easily cut major budgets by moving your communicaitons online.
3. Centralize & Automate Materials - Even small companies can be wasting efforts by having multiple personnel do the same task because your materials are not centrallized. Consider looking into a Online Print-on-Demand solution which can bring all of your print materials on one site, which can be updated, ordered and printed using the same vendors. This can also give way to bulk discounts on print.
Hope this helps your business tighten up that budget!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment