Money Saving Tips for Canadian SMB's

During these tough economic times, Canadian businesses are trying to find any way to cut ordinary expenditures to save on their bottom line. Instead of cutting the obvious areas that can hurt your business short term, including personnel & marketing, we have suggested some other alternatives.

1. Dump Traditional Marketing - Most companies are still involved with traditional marketing methods that were used over 40 years ago, but are no longer cost effective. While a direct mail promotion may get you a 0.1% response rate at $0.50 / card, Google Adwords advertising can render you a 10% response rate on qualified traffic. Find a Search Engine Marketing Agency that can step you through the process.

2. Communications & Travel - Instead of flying all over North America to do business, have you ever thought about improving your current communication strategies? By simply obtaining a Canadian Teleconferencing service or Web Conferencing Service, you can easily cut major budgets by moving your communicaitons online.

3. Centralize & Automate Materials - Even small companies can be wasting efforts by having multiple personnel do the same task because your materials are not centrallized. Consider looking into a Online Print-on-Demand solution which can bring all of your print materials on one site, which can be updated, ordered and printed using the same vendors. This can also give way to bulk discounts on print.

Hope this helps your business tighten up that budget!

Audiobooks

The recent phenomenon of personal music devices and Mp3 handling has also risen to a huge increase in Audio Books Downloads. Listening to newly released books is rapidy overtaking book sales because of the convienance in an Audiobook and accessibility in renting / downloading or buying audio books online.

Most recent Audiobook releases have been seen as an opportunity to reach a different demographic, people who don't have time to read books, but can listen to a book on their iPod on their way to work in the morning.

Does one think that this may overtake book sale revenues one day?

Google Advertising in Toronto

Local company Candybox Marketing has been able to demonstrate how Google Adwords can assist your company in advertising locally on Google.

With the use of Google Adwords (Paid Advertising), they have been able to market a number of local companies in Toronto using local search terms and IP address. By using an individual's computer address, Google can display local area ads even if the user has not entered the city 'Toronto' under the search criteria.

This is one of many Google Adwords features that an Online Marketing Agency can help you launch your next campaign.